Garbage Pail Kids hit cereal, energy drinks, chocolate at FYE

To collect 'em all, you'll need some cereal.

Topps' Garbage Pail Kids are coming to FYE stores with a little more than just stickers involved. In fact, it's the stickers that are the insert in new Garbage Pail Kids Cereal revealed on Monday.

A mix of "crazy crisps and marshmallow barf bits" make up this one with two of four stickers included in every box. And cereal isn't the only option as an energy drink and chocolate bars are also on the way with GPK branding.

“As long-time Garbage Pail Kids fans, we are excited to be bringing this pop-culture classic to our customers in new and innovative ways,” says Jodie Evans, FYE’s SVP of Entertainment Merchandising and Marketing. “To further the interactive experience, we’ll be hosting [GPK artist Joe Simko] at a variety of live events to autograph cereal boxes, provide GPK sketches and engage with fans.”

Simko's artwork will be found on the cereal box ($9.99 on sale; $12.99 regular price) as well as window signage in stores, too, according to the company.

Iconic GPK Adam Bomb gets the nod on the Cherry Bomb energy drink ($3.99 a can) and on a "popping candy-infused cherry-flavored chocolate bar" too. A second chocolate option for Leaky Lindsay will include a "slimy green gooey center."

“GPK’s irreverent brand essence combined with our ability to blend food with art has created products that truly brings fun and entertainment back to retail,” says Tim Lopes, FYE’s DMM of Consumables.

Topps says the food push is one that gives a nod to those who remember the past stickers while drawing in new fans.

“When Topps first published the Garbage Pail Kids cards and stickers in the '80s and '90s, it spawned a worldwide collecting phenomenon,” says Ira Friedman, Topps VP of Global Licensing. “Today, many of those young fans are nostalgically reliving childhood memories and re-connecting with the brand. They are our biggest supporters and they’re enthusiastically helping us usher in a new generation of GPK enthusiasts."

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