Goldin Marketplace launches today as a new eBay competitor

If you're on the hunt for new items in your collection, there's a new place to look.

The Goldin Marketplace (click here) launched today as a new option for buying and selling cards as well as other collectibles from pop culture and history such as video games, VHS and toys. It's a service that will supplement Goldin’s auction platform while also offering authentication and grading services from PSA as well as vault services. There also will be weekly auctions to go with its larger headline-making Elite auctions.

"There are too many pain points in collecting today," said Goldin CEO Ross Hoffman. "From authentication and grading, to listing, selling, communicating with buyers, getting paid and then shipping again. We want to take the work out of collecting and allow collectors to focus more on what they love. By integrating all of our services and capabilities into one platform, the Goldin Marketplace is creating the easiest, safest, most trusted way to enjoy collecting. Collecting should be fun, and by eliminating friction we’re making it a more enjoyable experience for everyone."

With the Marketplace, a seller only needs to ship the item once to Goldin -- or they can choose to have their cards sold at Goldin directly after being graded at PSA with just one click, according to the company. Items start at just $5 for opening bids with fixed-price items and  buy-nows allowing offers also in the mix.

"With these new formats, Goldin is increasing accessibility and liquidity for collectors who can’t always partake in Goldin’s monthly Elite auctions that cater to higher-end items valued at $5,000 or more," said a company announcement. "By using Goldin, sellers can trust that they will be paid promptly as all buyers are vetted ahead of time. Buyers can trust that they will get the item they pay for because everything is authenticated and shipped directly from Goldin and PSA’s team of experts."

Collectors acquired Goldin in 2021, and the company also operates PSA, PCGS and WATA.

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