Panini America gets in the Octagon as official UFC card-maker
This entry was posted on January 26, 2021
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Panini Prizm UFC cards are on the way.
That's just one of the developments finally confirmed today as Panini America and UFC have finally formally unveiled their new exclusive licensing deal to make officially licensed cardboard for the promotion.
"We are thrilled to welcome Panini America as UFC’s new official collectible trading card partner," said UFC Senior VP of Global Consumer Products Tracey Bleczinski in a prepared statement. "Many of our fans use collectible trading cards to stay connected to our brand and to their favorite UFC athletes and Panini America is the industry leader, creating innovative and unique products for our fans to enjoy."
Details were not released but it was described as a multi-year licensing agreement.
Launching the deal will be the arrival of 2020 Panini Prizm UFC cards in April and those will be followed by Select in July, Contenders in September and Immaculate Collection in December of this year.
"This truly is a dream matchup that brings together the unquestioned leaders of trading cards and combat sports for a partnership that will excite and captivate UFC fans and collectors across the globe for years," said Panini America CEO Mark Warsop. "We’ve watched with great interest over the years as UFC has grown into a major force on the mainstream sports landscape with some of the most marketable athletes in the world.
"We’re passionate UFC fans here at Panini America, and we’re excited about what we can do with the UFC brand and the athletes on our trading cards. We’re looking forward to this relationship."
Panini also noted that Panini Instant also will be the home of new UFC cardboard throughout the year.
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