Panini's upcoming college NIL cards will be CLC-approved
This entry was posted on July 26, 2021
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Panini America's college cardboard to come with current players is now down with the CLC.
The company confirmed on Monday that its upcoming plans to make cards of current players on cards under the NCAA's new name, image and likenesses rules will extend to using trademarks for more than 200 schools under the CLC licensing program. It will include men's and women's stars in the major sports as well as Olympic sports.
“Panini’s leadership in the market and exclusive license agreement in the trading card category helps ensure each participating institution retains approval rights for when and how their logos are used in conjunction with any NIL trading card products,” said David Kirkpatrick, CLC’s VP of Non-Apparel Licensing, in a prepared release. “This helps protect the collegiate institutions we represent while allowing Panini to work with student-athletes to identify product opportunities within in the parameters of institution policies.”
The first NIL cards will start arriving this summer with Panini Instant releases as well as NIL cards for its currently licensed sports -- and Panini Instant will also reflect memorable moments during the seasons.
“The current NIL landscape has created an opportunity for us to work with college student-athletes in a new way,” said Panini America CEO Mark Warsop in a prepared release. “We are committed to working with these athletes under the new guidelines, ensuring we are compliant with the respective policies and maintaining the integrity of the college student-athlete. Our license agreement with CLC to use college marks will give us the ability to showcase the student-athletes in their collegiate uniforms and connect them to their schools. We look forward to bringing these products to college sports fans.”
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