PSA adds Genamint to help automate grading, clear backlog
This entry was posted on April 21, 2021
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How do you help grade a backlog of cards that's in the millions?
Software.
PSA revealed on Wednesday that it has acquired Genamint to "improve and scale the process by which PSA handles trading card submissions." The company's technology "analyzes each trading card in real-time and is able to provide diagnostics, measurements and detect alterations or other changes made to a card’s surface in an effort to assist human graders." According to a prepared release, "it will also provide unique card identification – or 'card fingerprinting' – by identifying the exact card in order to track provenance, resubmissions, condition changes and other attributes over time."
"Acquiring and integrating Genamint will allow us to grade more trading cards faster while improving accuracy," said Nat Turner, executive chairman of Collectors Universe, PSA’s parent company, in a prepared release. "The reputation PSA has established as the industry’s card grading authority is important to protect and enhance. This acquisition is one of the first steps toward furthering PSA’s capabilities as the foremost authority in grading trading cards.
"We’re not eliminating humans from the grading process," Turner said. "We’re improving the process by adding technology."
Kevin Lenane, the founder of Genamint, is the new PSA VP of Product Management. He was the CEO and founder of Veenome, which was a market leader in the machine-vision field before it was acquired by Integral Ad Science in 2015.
"I'm excited to start working with the team at PSA," Lenane said. "We expect to significantly enhance PSA's capacity by implementing our technology and taking PSA[s grading process to the next level through our unique capabilities including card diagnostics."
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