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PSA/DNA authenticates Super Bowl LIII game-used footballs

PSA/DNA authenticates Super Bowl LIII game-used footballs

This entry was posted on January 31, 2019 by BlowoutBuzz.

When Tom Brady or Jared Goff touch a football for the first time on Sunday in Super Bowl LIII in Atlanta, they won't be close to the first people to handle them.

Beyond the typical game preparations and inspections, each of the 120 footballs for the biggest NFL game of the year will have been "tagged" by PSA/DNA with synthetic DNA ink. Each team has 54 balls prepped to be used at some point during the game and there will be 12 additional balls prepped exclusively for kicking plays.

They will be marked with nearly invisible counterfeit deterrent markings that have a one in 33 trillion chance of being duplicated, according to the company.

With some of these headed to the auction block via the NFL and then the rest to the teams, authentication is important with so few items and simultaneous big demand.

“PSA/DNA’s proprietary technology enables us to stay one big step ahead of the counterfeiters,” said company VP Steve Sloan.

The official coin for the pre-game coin toss will be marked before use, too, as part of a program that has been used for the Super Bowl for more than 15 years.

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This entry was posted in Business Buzz, Football and tagged New England Patriots, NFL, Los Angeles Rams, NFL Auctions, PSA/DNA, Super Bowl, Steve Sloan, Super Bowl LIII on January 31, 2019 by BlowoutBuzz. ← Previous Post Next Post →

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