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Topps and Formula 1 formally unveil exclusive licensing deal

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Topps is taking to the racetrack around the world via Formula 1.
Although you may know that as a regular reader here, a multi-year formal licensing deal was formally unveiled on Thursday. It's a global license that will mean new high-end cards, standard racing cards, digital cards, gaming releases and even stickers for the stars of the racing series. All 10 teams will be represented.
"Formula 1 is thrilled to partner with Topps to create our first-ever series of licensed trading cards and stickers," said Frank Arthofer the Formula 1 leader of digital media and licensing. "Together with Topps and the F1 teams, we can bring the excitement of Formula 1 to new and existing fans. We share a common vision for increasing how F1 can innovate in the collectibles space, and the launch of Topps official stickers and trading cards will be a key part of that strategy."
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This entry was posted in Business Buzz, Racing and tagged Topps, Licensing, Formula 1, auto racing on September 10, 2020 by BlowoutBuzz.

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