Collegiate Licensing Company
Fanatics & Topps will go back to school with college deal
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All those college draft picks and NIL cards from Topps will have school names and logos beginning next year
Fanatics revealed on Thursday that it has "new broad-scale college physical and digital trading card deals" with more than 100 top schools and will have exclusive rights for several years with deals that "will include both exclusive and non-exclusive co-branded trading card products, incorporating official university trademarks and featuring current student-athletes and former athletes playing in the NFL, NBA and MLB." It's a three-year deal beginning in 2023.
"Fanatics has been closely monitoring the ever-evolving NIL landscape, and we felt this was the perfect time to launch multiple, strategic college trading card programs that will allow schools and current student-athletes to create new levels of direct engagement with fans across hundreds of the top programs nationwide," said Derek Eiler EVP of Fanatics College. "There are tremendous opportunities for this untapped area of the hobby and to expand further across the collegiate sports landscape."
First Buzz: 2017 Panini Contenders Draft Picks football cards
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What: 2017 Panini Contenders Draft Picks football cards
Arrives: April 12
Box basics: Six autographs per six-pack box (12 boxes per case)
Checklist: Click here to viewWhat's buzz-worthy: The hobby details are in for this brand after our early word on retail and they show a new format with 18-card packs that include an autograph in every single one of them.
Keep reading for more info as well as some early images.
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