David Leiner
'Squawk Box' takes look at Topps baseball cards over on CNBC
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Baseball cards are big business and it's been that way for a long, long time -- but CNBC and its Squawk Box morning show recently took a look at Topps leading into the World Series.
David Leiner, Topps' VP/GM for Global Sports & Entertainment, was in their studio for a chat that revealed how baseball cards have evolved to a new level of interest and excitement and offered at least one statistic that might be of interest to the most-dedicated collecting-minded people.
MLB extends Topps' exclusive card license through 2025
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Major League Baseball is sticking with Topps.The exclusive license for MLB baseball cards has been extended through 2025 as part of a deal revealed publicly by the company and MLB on Thursday.
“Baseball and trading cards go hand-in-hand, eliciting memories of the legends of our game and showcasing the stars of today and tomorrow,” said Noah Garden, MLB Executive VP of Commerce. “Topps vibrantly remains a part of the baseball lexicon that conjures images so many of us have cherished. They have re-invigorated the trading card business with innovative products such as Topps Now, which offers our fans the opportunity to memorialize great moments throughout the season. It’s with great pleasure that we continue this long-term partnership.”
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