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Panini America reveals deal getting college athletes cards now

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New NCAA rules allowing college athletes making money off their likeness -- and signing autographs -- will mean amateurs are coming to cardboard very soon with Panini America now in on the action.
The company revealed Thursday that it has joined teams with OneTeam Partners, a leader in the group licensing space, to "produce, distribute, promote and sell college trading cards featuring current men’s and women’s college athletes who opt-in to OneTeam’s College Athlete Group Licensing program." Panini intends to create athletes' cards for several sports including football, basketball, baseball and the Olympic sports for both men's and women's competitors in the program.
"The trading card market is booming, and Panini is the leader in the category," said Ahmad Nassar, CEO of OneTeam, in a prepared release. "With its existing current college licenses, there is an amazing opportunity to make co-branded college and current college athlete cards for the first time in history – across schools and men’s and women’s sports. The group-licensing model is key to including athletes in broad-based licensed products like this."
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This entry was posted in Business Buzz and tagged MLBPA, Panini America, NFLPA, Mark Warsop, OneTeam Partners, Ahmad Nassar on July 22, 2021 by BlowoutBuzz.

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