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Topps and Formula 1 formally unveil exclusive licensing deal

Topps and Formula 1 formally unveil exclusive licensing deal

This entry was posted on September 10, 2020 by BlowoutBuzz.

Topps is taking to the racetrack around the world via Formula 1.

Although you may know that as a regular reader here, a multi-year formal licensing deal was formally unveiled on Thursday. It's a global license that will mean new high-end cards, standard racing cards, digital cards, gaming releases and even stickers for the stars of the racing series. All 10 teams will be represented.

"Formula 1 is thrilled to partner with Topps to create our first-ever series of licensed trading cards and stickers," said Frank Arthofer the Formula 1 leader of digital media and licensing. "Together with Topps and the F1 teams, we can bring the excitement of Formula 1 to new and existing fans. We share a common vision for increasing how F1 can innovate in the collectibles space, and the launch of Topps official stickers and trading cards will be a key part of that strategy."

Topps' David Leiner, the company's worldwide General Manager, said the expansion is one that can connect with many more collectors.

"This is a huge moment for us and something we are so excited to be part of," Leiner said. "Everyone knows how exhilarating and exciting the sport of Formula 1 can be, and we are delighted to be given the opportunity to bring the pinnacle of motor sport to a wider fanbase."

Topps Dynasty and Topps Chrome have been previously revealed and this announcement also included reveals for the Turbo Attax TCG and stickers. While they were not shown, there are also plans for Topps Now cards to arrive as part of the overall package in the midst of Formula 1's 7oth anniversary season.

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This entry was posted in Business Buzz, Racing and tagged Topps, Licensing, Formula 1, auto racing on September 10, 2020 by BlowoutBuzz. ← Previous Post Next Post →

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